Our Story

FitZup is a lifestyle fitness community with a wide range of nutrition products and supplements made with the most authentic ingredients in order to make them naturally effective.

Our vision and mission integrates the Trifecta of Health




Founders Message

Sunny Arora


I started my fitness journey in 1999 when there was no Internet and thus learnt on the Job. It was never my Profession. In 2016, I observed the Fitness Industry. It’s a Big Market, Highly Fragmented and unorganized. India is currently at par with all other developed nations in many sectors but the Fitness Industry is still in the 1990s. Fitness is considered as body building and highly male dominated in this country. It is this image of Fitness which we would want to change through our company and community. Each product of FitZup says ‘Made in India, with Pride and Honor.’ And this is what we are aiming at to make a trend.

Sunny Arora was a Model by Profession since 2002 and has modeled for Major Leading Brands and Fashion weeks and Fashion Designers. He is also the ex-owner of Marinating Films which has established multiple Intellectual Properties under it including the venture of launching / implementing Box Cricket League later acquired by Balaji Telefilms.

Neeraj Mishra

Co Founder

Neeraj Mishra has done his graduation from Mumbai University. He has degreed in Import and Export and Insurance. His work encompassed being a National Business Head for M M Freight Carriers where he executed his expertise in Import and Export, Packaging, Logistics and Insurance.

He has also been a founder of Heliac Integrated Solutions, a major Advertising, Marketing and Brand Promotions agency in 2012 where he has worked with top international brands. The services for the same included Corporate Events, Product Launch, Conference & Seminar, Award Ceremony, Employee Party, Fashion Show, Sports Event, Film Festivals etc also other strategic planning and development.


CHO - (Chief Happiness Officer)

Hello my name is Bheem, I’m the Chief Happiness Officer of FitZup. My duties on the job are to spread happiness and create an open, stress free environment for all my teammates. My job is to also look after my fellow dog friends which I care about, who need my help.